Start with one customer task
Before choosing a layout, finish this sentence: “A visitor should be able to understand ___ and then ___.” For a tutor, that might mean finding the right subject and requesting a trial class. For a café, it could be checking the menu and finding directions. This decision tells you what belongs near the top of the page.
Write the answer in your project brief. If a requested animation or section does not help that task, decide whether it is worth the extra build and maintenance work.
Prepare a small content pack
- Your business name, short description and service area.
- Services or products with accurate prices, or an explanation of how quotes work.
- A logo and images you own or are permitted to use.
- Opening or support hours, a monitored contact address and the person responsible for replies.
- Client feedback or project examples you have permission to publish.
Missing information is useful to identify early. A designer can organise rough notes, but should not invent credentials, customer stories or results to fill gaps.
Choose pages around real questions
A simple service business can begin with Home, Services, About and Contact. A café may need Menu, Visit and Story instead. A single page can combine these topics if the offer is simple; separate pages help when different services require different explanations.
For an illustrative tutor website, give parents the subjects taught, class levels, lesson format and enquiry steps. A large photo gallery is a lower priority than that basic information.
Write down what the price includes
Record the page count, content responsibilities, revision rounds and launch date. Separate the build fee from domain renewals, hosting, paid integrations and future edits. Ask what you receive at handover and whose account owns the domain.
NA Designs’ Starter package begins at ₹8,000 for the scope shown on the pricing section. Confirm the final proposal before assuming that a booking system or online payments are included.
Run a customer test before launch
- Ask someone unfamiliar with the business to explain the offer after reading the first screen.
- Have them find a relevant service and the next contact step on a phone.
- Send one agreed test enquiry and confirm that it reaches the intended inbox.
- Check prices, addresses and links against the business’s current information.
- Record who handles future updates.
Keep the initial scope small enough to maintain. Add pages when customers repeatedly need information the current site cannot answer.