Keep what works. Fix what holds it back.

A redesign should solve specific problems.

Changing colours is not enough when the message, navigation or conversion path is unclear. We identify what visitors struggle to understand, decide what deserves to remain and rebuild the experience around current business goals.

• Content and page inventory
• Navigation and hierarchy review
• Responsive layout rebuild
• Stronger service and CTA structure
• Metadata and canonical checks
• Redirect plan for changed URLs

Signs it may be time

What a redesign review should produce

We start with a page inventory and the customer action that is failing. Useful inputs include the current site URL, examples of confusing enquiries, the pages you need to retain and any available search-performance export.

The resulting plan separates content changes, layout changes and technical work. A visual refresh can keep a sound page structure; a service change may need a new information hierarchy. We confirm the boundaries before estimating the build.

Protect useful content during the transition

For each existing URL, decide whether it remains, changes or has a relevant replacement. Preserve working addresses where possible and document redirects where necessary. Check the new version on phones, verify contact paths and compare the intended page list with the sitemap.

After launch, use comparable Search Console periods to watch changes. Search results can fluctuate and cannot be guaranteed. Our homepage review guide offers practical checks you can perform before commissioning a full redesign.

Common questions